At Premier Store Fixtures, it’s understood that leading-edge technology alone does not an industry leader make. Creativity, innovation, master crafters, efficiency, and several other factors need to complement even the best built machines.

That being said, when all those other attributes are in line, the right machinery can make a huge difference in what a company can do for its customers. Such is the case with Premier’s latest acquisition…the Greco 3-D Laminating machine.

“The Greco gives us the capability to produce all types of laminated shapes on MDF (medium density fiberboard) and particleboard utilizing a state-of-the-art vacuum formed heating process,” says Nelson Goodman, Vice President at Premier Store Fixtures. “It also makes it possible for us to utilize popular vinyl products from such manufacturers as Kydex and Omnova. With the Greco, we can now adhere the vinyl to parts and panels of practically any shape with flawless precision.”

Another reason Premier Store Fixtures chose the Greco: high-pressure laminate, better known as Formica. The Greco enables the company to operate with curved and profiled surfaces utilizing a film that’s appearance is the same as the laminate most often used in today’s store displays.

“What this new technological capability really means is Premier Store Fixtures can now deliver a broader array of services to our customers at greater cost-efficiency,” adds Goodman. “For example, this remarkable machine lets us provide new and exciting design possibilities. With the Greco, we can give MDF panels decorative new form, like a raised panel effect…even large pieces of wall paneling in almost any shape or configuration.

“Most importantly,” he points out, “the Greco is able to support Premier’s strict standards of quality control. We can now provide total product consistency, in terms of structural integrity, coloration, and overall appearance. In addition to opening new levels of creative opportunities, our new capabilities make it possible to respond to our client’s often evolving prototype needs even faster than before.”

And the proverbial ‘icing on the cake’? The Greco’s shuttle table design enables Premier Store Fixtures professionals to prepare for one project while fulfilling another, effectively reducing production time. As a result, production savings are passed on to the customer without the slightest sacrifice in quality and service.

“It’s a perfect fit for our corporate philosophy,” notes Goodman; “the more we can do for our clients, the better it is for Premier Store Fixtures, as well.”