It’s no secret that it takes a great deal of effort and cooperation for an NFL team to reach the Super Bowl. When Nike wanted to coordinate an eye-catching, national product rollout of its new NFL team jerseys, footwear, and other gear for the 2012-13 Super Bowl, they teamed up with Premier Store Fixtures to ensure their success. Continue reading
Every good fisherman — and fisherwoman — knows that if you want to attract more fish, you first have to get their attention. There’s a parallel in the world of retail marketing, which is why a great deal of time and expense go into the design, manufacture, and implementation of in-store environments.
So when Dick’s Sporting Goods wanted to create a new Tackle Department that would net ‘schools’ of customers, Premier Store Fixtures was the natural selection to help lure them in.
When you’ve got a good thing going, why mess with it? After years of successful collaborations on a variety of projects, Finish Line — one of the country’s leading premium footwear retailers, offering well-known brands including Nike, Reebok, Timberland, New Balance, and Converse — again called on Premier Store Fixtures to transform its flagship store at Castleton Square Mall in Indianapolis, IN. The sixth version on a theme — V-6 for short — is an exciting new concept that takes interactive retailing to the next level.
Of course, the name Starbucks is synonymous with coffee. Gourmet coffee, to be exact. On any given day, millions of Americans willingly line up for the chance to spend their hard-earned money on one of an often-daunting array of hot, tempting choices from all over the world. Yet the majority of these customers come and go daily unaware of the special “Reserve” section of exotic coffees on display in an alcove of their local store.
It didn’t take long for the company to realize it needed to draw more attention to this segment of its business. So those in charge contacted the people they felt could make this happen…Premier Store Fixtures. Continue reading