This popular call-to-action, often credited to the American author, and newspaper editor, Horace Greeley, underscored a national movement encouraging the exploration of a region ripe for opportunity. In the late 1800’s, Greeley envisioned the west as a fertile goldmine for business, and for those willing to work hard to achieve a greater measure of success. Today, for Premier Store Fixtures, that opportunity is still alive and well.
The Company recently announced the hiring of Jay Riverman as VP of West Coast Operations. His primary task, and focus, has been made clear… “Expand growth and secure opportunities with more support and service!” Horace Greeley couldn’t have outlined it better. Of course, Premier is not new to the region. The firm established its footprint in Beaverton, Oregon in 2013 with a beautiful 10,000 sq.ft sales office, equipped with a full design and engineering department— comfortably situated just a few miles west of downtown Portland. Premier is thrilled to have Jay Riverman on board— now poised to expand service offerings and accelerate assignment turnarounds.
As Nike’s Director of North American Retail Brand Operations, over the last 16 years, Mr. Riverman brings a unique perspective to coordinating team-managed aspects of design, development, installation, and maintenance in the department, sporting good and specialty, store space. Jay immediately recognized the great challenge, and the rare opportunity, to expand Premier’s West Coast business, and serve other brands, within one of the hottest company’s in the industry. Nelson Goodman, CEO of Premier, also sees the potential. “We’re excited to welcome Jay to the organization. With his industry connections and experience, we anticipate even greater success for him… and the Company.”
Mr. Riverman has placed “sales growth” as first, and foremost, on his agenda. Next, is to further develop engineering capability, and expand service offerings to Premier’s West Coast clientele. Jay put his job mission best…“I feel that Premier has a great team, and I’m not here to fix anything that isn’t broken. I hope to use my wide-range of business experience, within the industry, and as an outsider, to be quicker, and more agile— providing an opportunity to respond and expand into other avenues.” He further explained some of his core business objectives. “Diversifying, and understanding industry trends, is really important for Premier’s future growth— especially when so many other fixture companies are following a vanilla approach. Our focus is to develop the right portfolio… be quick to market, quick to expand… and quick to meet our customers’ needs, while maintaining the best service. Today, there’s a push for smaller, more unique, runs that require more efficiency and 24/7 service. That’s why it’s so important to expand our capabilities on the West Coast— to meet these needs for greater speed and responsiveness.”
It sounds like Jay Riverman understands his role quite well. “Premier has always been a very demanding, “hands-on” company that’s known for its exceptional service and product innovation. I can only hope to add to the legacy of excellence that defines the Company.“
Premier’s advice to Jay is simple. Trust your judgment, and follow your instincts. “Go west young man”, on a one-way trail toward personal, and business, prosperity.