Of course, the name Starbucks is synonymous with coffee. Gourmet coffee, to be exact. On any given day, millions of Americans willingly line up for the chance to spend their hard-earned money on one of an often-daunting array of hot, tempting choices from all over the world. Yet the majority of these customers come and go daily unaware of the special “Reserve” section of exotic coffees on display in an alcove of their local store.
It didn’t take long for the company to realize it needed to draw more attention to this segment of its business. So those in charge contacted the people they felt could make this happen…Premier Store Fixtures. Continue reading








