A Milestone On The Way To The Top!

Being awarded a spot on the Inc. 5000 List, has compelled Premier Fixtures to continue our efforts as well as strive for new breakthroughs. This honor helps boost employee morale and validates that we are growing in the right direction! Having our company name on this list is a great testament to everyone included in making all our accomplishments possible.

Our team is proud to use our skills, experience and modern technology to be an integral part in helping numerous regional and national clients turn their creative ideas into successful business opportunities.

Premier Fixtures is a recognized leader in our industry and ranks among one of the largest fixture providers in North America.  We’ve experienced substantial growth over the last decade, and have already established plans for continued expansion; which is a large part of why we are so grateful to be recognized on this years Inc. 5000 list.

We have hit a milestone and are on our way to achieving our goals. Premier is truly excited to continue to transform visions into realities!

Premier Fixtures Makes The Inc. Magazine 2017 List!

We at Premier are excited and honored to announce that we have been named an Inc. 5000 Fastest Growing Private Company, and are being acknowledged for all of our hard work.

Inc. Magazine’s List is one of the most prestigious awards in business. It features some of the fastest-growing private companies in America, recognizing and honoring their success.

This award identifies the rapid development in certain private firms in America, which are always creating. Creating companies, creating values and creating jobs.

Inc. Magazine’s list gives readers a deeper and richer understanding of the entrepreneurial landscape and captures a broad spectrum of success. It provides exposure in national, local and industry media, giving each recipient their own profile on Inc.com.

Check out the companies, including Premier Fixtures, who have creatively driven to the top of this year’s Inc. 5000 List:  Click here!


Be sure to stay tuned for more information on the many accolades Premier has proudly achieved, as well as more about our growing presence in the industry.

 

 

It’s Time To Spill The Beans About Seattle’s Longtime Affair With Coffee

As it turns out, the secret actually lies in the beans. The first sparks of this passionate and heavily caffeinated relationship dates back over 60 years to the youthful counterculture of the 50’s and early 60’s. From Greenwich Village to the west coast— smoke-filled, coffee-saturated, beatnik-packed clubs were inundated with rebellious youth who, according to Seattle historian Walt Crowley was about making a statement. “You weren’t hanging out at Dick’s or Burger Master with the muscle-car guys after the football game, or at the soda fountain like the glee club. It was about rebelling, and smoking, with eclectic, potentially dangerous people.” In Seattle, the first of these popular coffee houses to open its doors was the “Café Encore” in 1958.

Throughout the 60’s, thousands of baby boomers enrolled at the University of Washington— continually packing these coffee houses along “The Ave.”— listening to music, protesting the establishment, and drinking java. Down the coast in Berkeley, California, a coffee importer, named Alfred Peet, recognized the skyrocketing potential of these hangouts as a respite for disaffected baby boomers. He opened Peet’s Coffee & Tea in 1966. Meanwhile, back in Seattle Peet’s buddy, Zev Siegel and two other former Seattle college students were starting a fledging roasting business. Driven by a passion to create exceptional coffee, and in need of a local source for high-quality, imported beans, Siegel convinced Peet to sell them his magic coffee beans. This startup… became Starbucks, which opened its doors in 1970. Zev Siegel left the business in the early 80’s as the largest roaster in Washington State.

Howard Shultz, Starbucks’ recently retired, and influential, CEO came onboard in 1982, and had the incredible insight to recognize that latte, espresso and cappuccino was the wave of coffee’s future. The rest, as they say… is history. Starbucks, its iconic mermaid, and the city of Seattle are forever linked. While the weather in the northwest can often be cold, damp and unforgiving, coffee is a warm and welcomed elixir. As Joshua Boyt, from Victoria Coffee Roasters, perfectly phrased it, “coffee is our liquid sunshine in Seattle.” This city provided a cradle for coffee to take off in the 1970s and 1980s — given the right climate of expertise, consumer interest, business acumen, and… of course… the perfect beans.

The familiar Starbucks brand is a globally recognized presence. Premier Fixtures, and Synsor Corporation, are proud to play a role in the promotional advancement of the Starbucks name— exhibited by the sleek kiosk design created by the Company’s talented engineering, and production teams. The recent merger of Synsor and Premier Fixtures incorporates 45 years of display-marketing expertise— in a diverse range of markets and industries. The combined talents of these industry giants offers tremendous strategic insight, and brings a dynamic, coast-to-coast advantage to Premier’s growing family of high-profile, consumer brands.

Virtual or Reality?

If it can be imagined, it can be created. Virtual design allows us to experience tomorrow in today’s reality— using advanced 3D-design software that can create an artificial environment that suspends believability, and allows us to accept it as real. An engineer’s mission is to transform a client’s vision into a living, breathing design. Virtual reality walk-throughs enable designers, and marketers, to better understand how a space will look, function, and operate.

Virtual reality walk-throughs provide designers, and their clients, with a better understanding of how a space will look, function, and operate. Today, advanced, full-scale 3D visualizations are a step above blueprints, animations, and fly-throughs— allowing structural engineers, and clients, to explore the layout in a 1:1 scale, make changes in real-time, reduce project costs and improve workflow efficiency. Equally important… within this virtual world… clients interact with a proposed layout intuitively, asking questions and recommending changes.

Naturally, collaboration and understanding at this level translates into a competitive advantage for display firms— because clients are more likely to partner with designers who utilize cutting-edge visualization technology— and enable them to clearly realize the impact of their retail installations. A single picture can contain a wealth of information, and can be processed much more quickly than a comparable page of words. In addition, fixture-display production is applying these virtual design advancements, in tandem with improving 3D printing technologies, to produce faster, and more accurate prototypes, as well as pre-fab parts for assembly.

Take the restaurant retailer, Jamba Juice, with over 800 locations worldwide. They were able to launch a fresh, modern and updated brand look and feel for new and existing stores and kiosks— using virtual review to evolve, and coordinate their design makeover before production. Virtual design gave them the vision and the tools to align their legacy store designs with a new, refreshed brand experience— and Synsor Corp. was at their side.

Synsor, a dynamic trendsetter in the field of commercial retail display, and brand application, was proud to collaborate with Jamba Juice in the development, engineering, manufacture, installation, and operational upgrades throughout their vast number of retail shops. The recent merger of Synsor and Premier Fixtures incorporates 45 years of display-marketing expertise— in a diverse range of markets and industries. The combined talents of these industry giants offers tremendous strategic insight, and brings a dynamic, coast-to-coast advantage to Premier’s growing family of high-profile, consumer brands.

Traveling To The North Pole Is Easier And Faster Than Hitching A Sleigh Ride With Santa

Once, only accessible by a reindeer-powered, elf-navigated, oversized sleigh, access to Santa’s workshop has been greatly streamlined by commercial jet travel. For nearly 70 years, North Pole, Alaska— not far from Fairbanks— has been the home, and hideaway, for the Claus clan, their family of mischievous elves, and, of course, the most famous team of reindeer on the planet. When Con and Nellie Miller opened the doors of Santa Claus House in 1949, assumed the roles of Christmas’s favorite couple, and rolled out the red carpet to children from all over the world, the traffic has been non-stop year round. After all, where else can you schmooze with Donder and Blitzen, treat yourself to an ornament emblazoned with “North Pole, Alaska,” or sip a hot, peppermint cocoa in the company of the one-and-only Kris Kringle?

By the time Santa Claus House was refurbished, and modernized, in the mid-70’s it had achieved its rightful designation as Santa’s official North Pole residence. Every year, Horizon/Alaska Airlines, the official North Pole carrier, fulfills the wishes and dreams for groups of seriously ill, and/or disadvantaged, children whose hope is to personally meet the bona fide Santa— and hand deliver their Holiday wish lists in this magical place where Christmas dreams become reality. From cities around the country, Alaska Airlines fills their cabins with wide-eyed kids, family members, and an entourage of Santa’s elves destined for a trip of a lifetime.

Currently, airport travelers flying Alaskan Airlines are pleasantly surprised by the carrier’s newly adapted, and streamlined, check-in procedures. This time-and-space-saving, two-step process begins either at home, where the passenger checks-in on line and prints out the boarding pass, or does the same at the airport using an Instant Travel Machine (ITM). In the second step, the passenger takes the boarding pass to the nearby bag check location where the agent scans in the boarding pass, prints the luggage tags and attaches the tags to the passenger’s luggage. The passenger then heads off to security.

Synsor Corp., a dynamic trendsetter in the field of commercial retail display, and brand application, was proud to collaborate with Alaska Airlines in the development, engineering, and implementation, of the customized, interactive installations required for this program. The recent merger of Synsor and Premier Fixtures incorporates 45 years of display-marketing expertise— in a diverse range of markets and industries. The combined talents of these industry giants offers tremendous strategic insight, and brings a dynamic, coast-to-coast advantage to Premier’s growing family of high-profile, consumer brands.

A Premier Founder, Nelson Goodman, Receives New Title

Nelson Goodman, founder of Premier, has been appointed Executive Vice Chairman and Chief Strategy Officer of Premier. Mr. Goodman will remain fully engaged with his current day-to-day responsibility of ensuring that the expectations of all Premier clients are met and exceeded.

On top of these responsibilities, Mr. Goodman has agreed to take primary responsibility for establishing the vision for Premier’s future and collaborating with the Premier executive team to make it a reality. This will include identifying opportunities to expand capabilities and address un-served markets.

Mr. Goodman’s knowledge of the fixture industry and his appreciation of the needs of Premier’s clients is invaluable to Premier. Mr. Goodman is also a member of Premier’s Board of Managers.

Nelson Goodman’s Excitement Towards Premier’s Acquisition

Premier Fixtures was proud to announce their acquisition of Synsor Corporation. Nelson Goodman, Executive Vice Chairman and Chief Strategy Officer, and a founder of Premier commented:

“This is a remarkable time to be part of Premier. Over the last 17 years we have built Premier upon our commitment to provide outstanding service to our clients. The combination of Synsor with Premier, and the additions of Richard, Joel and Ange to our leadership team, will enable Premier to continue to meet and exceed the needs of our clients as they grow and evolve. We are tremendously grateful to the clients of Premier and Synsor, and to the 450 associates within our combined organization, that have put us in position to take these important steps.”

Strengthening Our Commitment To Enhancing Our Sustainable Practices

 

Working leaner is making a difference for Premier’s customers.
Going greener is shrinking our carbon footprint for everyone.

With Earth Day this past weekend, Premier strengthens our commitment to enhancing our green image.  For the management and workforce at Premier Fixtures, there’s no denying the correlation between a “lean” manufacturing operation and a “green” manufacturing operation.  Premier is working towards a far more stringent, streamlined, and cost-efficient process.  The connections linking wasted time and procedures with wasted energy and resources are unmistakable.

Premier has instituted a program of efficiency initiatives within the workplace.  This 5S program quickly motivated the entire workforce to save time, eliminate wasted energy, enhance product quality, and take satisfaction in a job well done. The principle of “lean manufacturing” has been fully embraced throughout the operation, and is moving on to phase 2 – our streamlining initiative.  Logistics and inventory are the touch points, and in terms of inventory waste elimination, sustainability has become a major priority for Premier.

Premier has also instituted logistical benchmarks that are dramatically improving procedural efficiency.  A lean operation directly translates into employees spending fewer productive minutes waiting, storing, and needlessly moving about.  By saving employee energy, we’re saving natural energy— also good for the environment… as well as the cost of doing business.

In addition to the company’s long-term commitment to the structured initiatives laid out in the 5S program, Premier executives have instituted additional sustainability practices that go above and beyond “lean manufacturing” procedures. Premier warehouses have now been equipped with energy-saving lighting sensors, and companywide recycling programs have been mandated for metals, cardboard, pallets and paints.

Perhaps the most important aspect of Premier’s sustainability efforts, has been the adoption, application and use of formaldehyde-free fiber boards, post-consumer metals, bi-degradable printing surfaces, and non-VOC inks, sprays and coatings— cost-efficient and environmentally-compliant building materials that are growing in popularity, and shrinking our carbon footprint.

Just another way Premier is making a difference.

Premier Fixtures Acquires Synsor

Premier Fixtures, a leading provider of custom fixtures, announced today that it has completed a merger with Synsor Corporation. The combined company will have design, engineering, manufacturing and distribution capabilities in Richmond, VA and Everett, WA and will serve leading retailers and brands across a wide range of industries, including apparel, sporting goods, technology and telecommunications, fast casual dining and hospitality. The combined company employs more than 450 associates and ranks among the largest fixture providers in North America. Premier’s corporate offices will remain in Hauppauge, NY.

Premier also announced a number of important additions and changes in responsibilities to its leadership team:

  • Richard Jackson has joined Premier as its Chief Executive Officer. Mr. Jackson previously served as President of the Pall Industrial Group of Danaher Corporation. In this role, Mr. Jackson was responsible for global business units that generated over $1.2B of annual revenue serving the aerospace, microelectronics and oil & gas industries. Mr. Jackson brings Premier world-class leadership, expertise and talent in manufacturing, supply chain management and mergers & acquisitions. Mr. Jackson received his Bachelor degree in Engineering from Nottingham University in the UK. He is a certified Six Sigma Black Belt. Mr. Jackson will join the Board of Managers of Premier.
  • Nelson Goodman, founder of Premier, has been appointed Executive Vice Chairman and Chief Strategy Officer of Premier. Mr. Goodman will remain fully engaged with his current day-to-day responsibility of ensuring that the expectations of all Premier clients are met and exceeded. On top of these responsibilities, Mr. Goodman has agreed to take primary responsibility for establishing the vision for Premier’s future and collaborating with Mr. Jackson and the Premier executive team to make it a reality. This will include identifying opportunities to expand capabilities and address un-served markets. Mr. Goodman’s knowledge of the fixture industry and his appreciation of the needs of Premier’s clients is invaluable to Premier. Mr. Goodman is a member of Premier’s Board of Managers.
  • Joel Katterhagen will join Premier as its President. Mr. Katterhagen joins Premier from Synsor Corporation, where he has served as President for the last four years. During that period Synsor experienced unprecedented growth. Prior to joining Synsor, Mr. Katterhagen held executive roles within the fixture industry for over twenty years, including serving as EVP – Business Development and Marketing at Leggett & Platt. Mr. Katterhagen’s depth of experience serving clients in the fixture industry will be a tremendous resource to Premier. His primary responsibility will be to lead Synsor and collaborate with Messrs. Jackson and Goodman to facilitate the continued organic growth of Premier.
  • Angelina Rouse has joined Premier as its Chief Financial Officer. Ms. Rouse previously served as Chief Accounting Officer and as Vice President, Global Financial Officer Operations for Pall Corporation. At that time Pall Corporation generated $2.8B of annual revenue across 65 locations and 25 manufacturing sites in 43 countries. Previously, Ms. Rouse spent over 20 years at Arrow Electronics, a $22B provider of electronic components and enterprise computing solutions, where she served as Vice President Global Financial Systems and as CFO of their North American Components Division. Ms. Rouse is a known leader and brings Premier best in class finance and systems experience, and deep operational, manufacturing, and efficiency expertise. Ms. Rouse began her career at Arthur Andersen & Co. and is a New York State CPA. Ms. Rouse will join the Board of Managers of Premier.

Nelson Goodman, Executive Vice Chairman and Chief Strategy Officer, and a founder of Premier commented: “This is a remarkable time to be part of Premier. Over the last 17 years we have built Premier upon our commitment to provide outstanding service to our clients. The combination of Synsor with Premier, and the additions of Richard, Joel and Ange to our leadership team, will enable Premier to continue to meet and exceed the needs of our clients as they grow and evolve. We are tremendously grateful to the clients of Premier and Synsor, and to the 450 associates within our combined organization, that have put us in position to take these important steps.’

Richard Jackson, Chief Executive Officer of Premier, stated: “I am honored to join Premier at this exciting time. Premier and Synsor have built outstanding businesses upon their commitments to providing exceptional service to category leading retailers, brands and restaurant operators. The combination of Premier and Synsor creates an organization with unmatched capabilities and ability to serve the needs of these world-class clients.”

Joel Katterhagen, President of Premier, added: “The last four years at Synsor have been an outstanding period of growth. As we look forward, we are confident that the combination of Synsor with Premier will make the future even brighter. My colleagues at Synsor share my enthusiasm for joining Premier and becoming part of this dynamic organization.”

Angelina Rouse, Chief Financial Officer of Premier, said: “I am thrilled to join Premier and look forward to taking this journey with the combined Premier and Synsor teams. Their depth of knowledge and outstanding customer service approach are a best in class combination that will continue to propel the organization forward.”

About Premier Fixtures:

Premier specializes in versatility, assuming the role of designer, manufacturer, project manager and logistics provider for the consumer brands it partners with nationwide. The company offers a wide-range of capabilities within these arenas to execute its mission as a “one-stop shop” to service all customer requests. Premier continues to build new relationships with leading retailers in the regional, national and international landscapes who desire a customized and comprehensive approach to creating and building retail visions. 

About Synsor Corporation:

SYNSOR builds powerful retail experiences–and partnerships.

The world’s leading brands partner with us because we’re proven experts at creating effective retail experiences–fixtures, kiosks, and shopper marketing solutions–that move consumers from initial engagement to conversion. When every company has access to the same materials and technology, it’s what you do with them that matters. That’s why human ingenuity will never be a commodity. Synsor leverages 45+ years of expertise to create engineering and design solutions that push beyond the expected. This personalized focus is how we help the world’s top brands stay ahead.

Premier Refreshes The Fly Zone

Click to check out more photos from the Fly Zone project!

Premier Store Fixtures has been working with Foot Locker for many years. A major part of their account is customizing the fixture design for specialized Fly Zone displays. Nike Design collaborated with Premier to develop the Fly Zone program for the Kids Foot Locker stores. It enhances the customer experience as a “shop-in-shop” or works as a “side-by-side”, which adds an attached storefront directly adjacent to the Kids Foot Locker. The specialized space includes dedicated Nike and Jordan Brand hero products. The Fly Zone design is inspired by many of today’s athletes and brings their stories to life through displays and experiences.

The latest Fly Zone shop that Premier has helped to create, is a “shop-in-shop” at Foot Locker’s recently opened Times Square flagship location at 1460 Broadway, NYC. The space is mostly a stock Fly Zone fixture-wise, but it does feature new elements that are part of what Nike refers to as their “Refresh” or “FlyZone 1.5” concept:

Elevated Nike Space Front of House

While not formally part of the Fly Zone Space, the Nike presentation just outside of Fly Zone is also a collaboration of Premier Fixtures and Nike.  We’ve rolled this concept out to 100 Men’s Foot Locker locations already. We will begin to ship the LED-lit headers and Vertical Dividers to approximately 40 Kids Foot Locker stores in May.

“Oversized Footwear Wall”

This long peg-wall was customized to have “Nike Grey Grind” – a rubber mat material made partially of shredded bits of actual Nike soles.  It also has 2 custom Light Boxes and an updated Graphic Frame (frame is part of FZ 1.5).

“Lit T Presentation”  (part of the FZ 1.5 program)

Features a Product Frame perimeter-lit by LED’s and includes a suite of magnetic accessories that allow various product assortments to be displayed. Below the Frame is a series of Angled Shelves, with the upper 3 featuring under-shelf LED lights to make the product pop.

Account Manager Josh Johnson adds, “I’m especially proud of the wire management and flexibility we have built into this shelf system, which provides a vertical electrical track built into the wall. This feature provides a super clean solution, allowing the shelves to be easily repositioned without having a mess of wires running everywhere.”

“Center Wall”

An LED-backlit Product Alcove provides a niche for highlighting new product initiatives while an array of magnetic shelves offers infinite product placement possibilities. This new fixture will be placed on the center of each side wall and provides additional opportunities on the upper and lower faces for seasonal graphics.

Working with their clients, Premier adds finishing touches to their designs to integrate the product into the actual fixtures. The Fly Zone program includes both stock fixtures and custom additions to enhance the consumer’s experience. The inclusion of these design elements is part of … the Premier Difference.